We back technologies that deliver better customer outcomes while decarbonising industries.

Here’s how we work together
01
INTRO CALL

Start the conversation.

We support entrepreneurs through the most important stages of growth. Whether you’re a seasoned entrepreneur or launching your first business, we want to hear from you.

02
PITCH

We’re excited to hear your story.

Your pitch should show how your technology will deliver real value to customers while measurably reducing emissions. Here's what we look for:

03
DUE DILIGENCE & DATA ROOM

Clarity builds confidence.

It’s about showing you're prepared. Here's what a strong data room typically includes:

04
THE PLAYBOOK

A blueprint to scale with speed and precision.

Before, during and post investment, we follow the Elbow Beach Playbook, a collection of models, to evaluate and plan for scalable, commercial success.

Our Playbook helps identify missed opportunities in your plan, areas that need validation, and the key steps toward rapid commercialisation. It’s the foundation for everything that follows.

WHERE

Value Chain (where) - where does the technology sit to drive the most value creation?

WHAT

Customer Value Proposition (what) - what problems does it solve and what is the scale of its customer benefit?

WHO

Ideal Customer Profile (who) - what kinds of organisations will the technology have success selling to and what does that customer journey look like?

HOW

Market Segmentation (how) - which markets should the business penetrate and how?

WHERE

Ideal Customer Profile (who) - what kinds of organisations will the technology have success selling to and what does that customer journey look like?

WHAT

Ideal Customer Profile (who) - what kinds of organisations will the technology have success selling to and what does that customer journey look like?

WHO

Ideal Customer Profile (who) - what kinds of organisations will the technology have success selling to and what does that customer journey look like?

HOW

Ideal Customer Profile (who) - what kinds of organisations will the technology have success selling to and what does that customer journey look like?

05
TALENT

Right people. Right moment. Real impact.

We work closely with our portfolio companies to identify, assess, and secure the right people who will shape their future and ensure long-term growth.